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BUSINESS COMMUNICATION SKILLS
₹110.00
₹99.00
Tax included
Author : Anamika Ghosh, Prashant Kalshetti.
Publication : Thakur
Publishing Year : 2019
Pages : 144
ISBN : 9789389294262
| Unit | Contents | No. of Lectures |
| 1 | Introduction to CommunicationMeaning, Definition, Objective, Process, Importance. Principles of Good Communication, Barriers to Communication, Overcoming Barriers. | 08 |
| 2 | Methods and Types of CommunicationWritten Communication, Oral Communication, Silent Communication – Body Language, Proximity, Touch, Signs and Symbols, Paralinguistic – Advantages and Disadvantages of Each. | 10 |
| 3 | Oral CommunicationMeaning, Nature, Scope, Principles of Effective Oral Communication, Techniques of Effective Speech, Press Conference, Group Discussion, Interviews, Negotiation, Presentations, The Art of Listening, Principles of Good Listening, Barriers of Listening, Phone Etiquette, Grapevine. | 12 |
| 4 | Business CorrespondenceNeed, Functions, Component and Layout of Business Letter, Drafting of Letters – Enquiry Letter, Placing Order, Complaints and Follow-up Letters, Sales Letter, Circulars, Application for Employment and Resume, Notices, Agenda, Memo, E-mail Etiquette. | 10 |
| 5 | Media of CommunicationIntroduction, Advantages and Disadvantages of – Telex, Telegram, Fax, Voice Mail, Teleconferencing, Videoconferencing, SIM Card, Dictaphone, SMS, MMS, Internet and Social Media Sites. | 08 |
9789389294262
2020-07-31
Data sheet
- Semester
- Sem 1
- Format
- Hardcopy
- University
- SPPU
