Business Analytics is now a part and parcel of MBA curriculum of most institutions, as business organizations expect the new managers to have a basic knowledge of Analytics. There is also an emerging career opportunity for management graduates with deeper knowledge of Analytics. These professionals would be in Analytics roles, where business knowledge is critical. In this respect, this book will be a suitable textbook for students at postgraduate level. Beyond this, it will be a refresher material for working professionals.
Table of Content -
"1 Introduction 2 Analytics Process 3 Data Preparation 4 Exploratory Data Analysis 5 Models as Decision Tools 6 Building Linear Models 7 Building Decision Trees 8 Building Categorical Response Models 9 Tool Kit for Analyst 10 Model Implementation and Maintenance "