Advertising, 4e

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Publication : Pearson

Author : Jefkins Frank

Publishing Year : 2000

Edition : 4

Pages : 416

ISBN : 9788131703823

Quantity

Table of Content -

Advertising and the Marketing Function

The Advertising Department

Types of Advertising

The Advertising Agency

Advertising Media: Above-the-line

Advertising Media: Below-the-line

Sales Promotion

Sponsorship

Direct Mail and Direct Response

Exhibitions

Copywriting

Layout and Typography

Printing Processes

Public Relations

Corporate Advertising

Corporate Identity

Advertising Research

Law and Ethics of Advertising

Planning and Executing an Advertising Campaign

The Advertiser and The Internet

9788131703823

Data sheet

Format
Hardcopy
University
SPPU

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Advertising, 4e